The market story is too technical
Capabilities lead the conversation, while the buyer’s operational and business outcomes remain buried.
Fractional GTM strategy leadership
B2B Marketing for Transportation Technology Companies.
Fractional GTM strategy leadership for growth-stage transportation and logistics technology companies. Avanti Verso turns complex products into a clear market position, a stronger sales story, and a focused path to growth.
20+ yearsB2B marketing
Transportation techdomain experience
Strategy + executionin one partner
GTM CONTROL PANEL ACTIVE
Built for
Fleet managementVisibility & trackingTransportation operationsMobility technology
When the product has outgrown the marketing
You do not need more activity. You need a GTM leader who can set the direction.
Your product works. Customers see the value once they understand it. But the CEO is still carrying the story, marketing is reacting to requests, and sales is translating the product differently in every conversation.
Growth work lacks one owner
Sales, product, and marketing stay busy, but no senior leader is connecting decisions into one GTM plan.
The team needs judgment, not another vendor
You need someone who can make priorities, challenge assumptions, and stay close enough to execution to make strategy real.
THE FRACTIONAL GTM MODEL
Senior strategy without the full-time executive hire.
Avanti Verso works as an extension of your leadership team. We clarify where to play, why buyers should care, what sales needs, and which marketing moves deserve resources now.
- ✓ A sharper ICP and market priority
- ✓ Positioning that makes technical value commercially clear
- ✓ One message across leadership, sales, and marketing
- ✓ A practical 90-day GTM roadmap your team can execute
QUICK FIT CHECK
What is slowing growth right now?
BEST STARTING POINT
Positioning & GTM Foundation
Align the market, buyer, differentiated value, and sales narrative before adding more campaigns.
Choose the right level of support
Start with the constraint. Build only what growth needs next.
Focused project
GTM Foundation
For companies that need the market logic and message settled before they scale demand.
- ICP and segment priorities
- Positioning architecture
- Messaging and sales narrative
- 90-day activation roadmap
CORE ENGAGEMENT
Ongoing leadership
Fractional GTM Strategy
For growth-stage teams that need a senior GTM leader at the table—but not a full-time executive.
- Executive-level GTM counsel
- Cross-functional priorities
- Marketing roadmap and oversight
- Weekly leadership cadence
Time-bound sprint
Launch & Sales Enablement
For a new product, market, or story that needs a disciplined route from strategy to sales.
- Launch strategy and sequence
- Buyer-facing message
- Sales tools and content briefs
- Team handoff and measurement
01Clarity
A market position your team can explain without a product demo.
02Alignment
One set of priorities connecting leadership, sales, product, and marketing.
03Momentum
A sequenced GTM plan that turns decisions into visible, measurable action.
RELEVANT EXPERIENCE
Transportation context changes the quality of the strategy.
Avanti Verso is led by Lorena Diaz, a B2B marketing strategist with more than 20 years of experience across product marketing, digital growth, and go-to-market leadership.
Her transportation technology work includes developing the launch and market story for a SaaS visual dashboard at SkyBitz—connecting product capability to the decisions fleet and operations buyers need to make.
THE DIFFERENCE“You will not spend the first month teaching your strategist how transportation technology is bought, sold, and evaluated.”
START WITH A CONVERSATION
Is your product ready for a clearer route to market?
Bring the growth constraint you are trying to solve. You will leave the first conversation with a sharper view of the real GTM problem—and whether Avanti Verso is the right partner to address it.