:root {
  --ink: #161c20;
  --ink-2: #242424;
  --navy: #242424;
  --steel: #3c4043;
  --cream: #f5f7fb;
  --paper: #ffffff;
  --line: #e6e9ec;
  --signal: #db4a2b;
  --teal: #fb5534;
  --white: #fff;
  --shadow: 0 24px 70px rgba(22, 28, 32, .14);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: Inter, Aptos, "Segoe UI", Helvetica, Arial, sans-serif;
  -webkit-font-smoothing: antialiased;
}
body.menu-open { overflow: hidden; }
a { color: inherit; }
button, input, textarea { font: inherit; }
.shell { width: min(1180px, calc(100% - 40px)); margin-inline: auto; }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; }
.skip-link { position: fixed; left: 16px; top: -80px; z-index: 100; padding: 12px 18px; background: var(--signal); color: var(--ink); font-weight: 800; }
.skip-link:focus { top: 12px; }

.site-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: 50;
  color: var(--white);
  transition: background .25s ease, box-shadow .25s ease;
}
.site-header.scrolled { background: rgba(22, 28, 32, .96); box-shadow: 0 8px 30px rgba(0,0,0,.16); backdrop-filter: blur(14px); }
.nav { min-height: 78px; display: flex; align-items: center; justify-content: space-between; gap: 28px; }
.brand { display: inline-flex; align-items: center; gap: 11px; text-decoration: none; font-size: 14px; letter-spacing: .17em; font-weight: 600; }
.brand b { font-weight: 850; }
.brand-mark { width: 31px; height: 31px; display: grid; place-items: center; border: 1px solid rgba(255,255,255,.55); border-radius: 50%; position: relative; }
.brand-mark::before, .brand-mark::after, .brand-mark span { content: ""; position: absolute; background: var(--signal); height: 2px; transform-origin: left center; }
.brand-mark::before { width: 14px; transform: translate(-5px, 5px) rotate(-45deg); }
.brand-mark::after { width: 10px; transform: translate(4px, -5px) rotate(45deg); }
.brand-mark span { width: 5px; height: 5px; border-radius: 50%; transform: translate(8px, -1px); }
.nav-links { display: flex; align-items: center; gap: 28px; font-size: 14px; font-weight: 650; }
.nav-links > a { text-decoration: none; color: rgba(255,255,255,.78); transition: color .2s ease; }
.nav-links > a:hover, .nav-links > a:focus-visible { color: var(--white); }
.nav-toggle { display: none; padding: 8px; background: none; border: 0; color: white; }
.nav-toggle > span:not(.sr-only) { display: block; width: 24px; height: 2px; margin: 5px 0; background: currentColor; }

.button { display: inline-flex; justify-content: center; align-items: center; gap: 13px; min-height: 52px; padding: 0 22px; border: 1px solid var(--signal); border-radius: 3px; background: var(--signal); color: var(--white) !important; font-weight: 800; font-size: 14px; text-decoration: none; cursor: pointer; transition: transform .2s ease, background .2s ease, border-color .2s ease; }
.button:hover, .button:focus-visible { transform: translateY(-2px); background: var(--teal); border-color: var(--teal); }
.button-small { min-height: 41px; padding-inline: 17px; }
.button-light { width: 100%; background: var(--signal); }
.text-link { color: var(--white); font-size: 14px; font-weight: 750; text-decoration: none; border-bottom: 1px solid rgba(255,255,255,.4); padding-block: 10px 7px; }
.text-link:hover { border-color: var(--signal); color: var(--signal); }

.hero { min-height: 100vh; padding-top: 78px; background: var(--ink); color: var(--white); overflow: hidden; position: relative; }
.hero::before { content: ""; position: absolute; width: 800px; height: 800px; right: -440px; top: -370px; border-radius: 50%; border: 1px solid rgba(219,74,43,.28); box-shadow: 0 0 0 110px rgba(219,74,43,.04), 0 0 0 220px rgba(219,74,43,.025); }
.hero-grid { min-height: calc(100vh - 130px); display: grid; grid-template-columns: 1.05fr .95fr; align-items: center; gap: 70px; padding-block: 80px 58px; position: relative; }
.eyebrow { display: flex; align-items: center; gap: 11px; margin: 0 0 22px; color: var(--signal); font-size: 12px; line-height: 1.35; letter-spacing: .145em; text-transform: uppercase; font-weight: 800; }
.eyebrow span { width: 28px; height: 2px; background: currentColor; }
.eyebrow.dark { color: var(--signal); }
.hero h1 { max-width: 720px; margin: 0; font-size: clamp(46px, 5.3vw, 74px); line-height: .99; letter-spacing: -.055em; font-weight: 730; }
.hero-lede { max-width: 650px; margin: 28px 0 0; color: #e6e9ec; font-size: clamp(17px, 1.45vw, 20px); line-height: 1.65; }
.hero-actions { display: flex; gap: 28px; align-items: center; margin-top: 36px; }
.credibility-line { display: flex; align-items: center; flex-wrap: wrap; gap: 8px 10px; max-width: 670px; margin-top: 50px; color: #a3afb7; font-size: 12px; letter-spacing: .02em; }
.credibility-line strong { color: #f5f7fb; font-size: 12px; }
.credibility-line i { width: 1px; height: 26px; background: rgba(255,255,255,.18); margin-inline: 10px; }

.route-panel { min-width: 0; border: 1px solid rgba(255,255,255,.15); border-radius: 4px; background: linear-gradient(145deg, rgba(36,36,36,.96), rgba(22,28,32,.96)); box-shadow: 0 30px 110px rgba(0,0,0,.35); transform: rotate(1.2deg); }
.route-topline, .route-footer { display: flex; align-items: center; justify-content: space-between; padding: 14px 17px; color: #a3afb7; font-family: "Courier New", monospace; font-size: 10px; letter-spacing: .13em; }
.route-topline { border-bottom: 1px solid rgba(255,255,255,.1); }
.live { display: inline-flex; align-items: center; gap: 7px; color: var(--teal); }
.live i { width: 6px; height: 6px; background: var(--teal); border-radius: 50%; box-shadow: 0 0 0 5px rgba(251,85,52,.12); }
.route-map { position: relative; padding: 22px 12px; }
.route-map svg { width: 100%; display: block; overflow: visible; }
.map-grid { fill: none; stroke: rgba(255,255,255,.055); stroke-width: 1; }
.route-shadow { fill: none; stroke: rgba(0,0,0,.45); stroke-width: 11; }
.route-line { fill: none; stroke: url(#routeGradient); stroke-width: 4; stroke-linecap: round; stroke-dasharray: 7 10; animation: route 9s linear infinite; }
.route-pulse { fill: var(--signal); stroke: rgba(219,74,43,.22); stroke-width: 12; animation: pulse 2.4s ease-in-out infinite; }
.delay-one { animation-delay: -.5s; }.delay-two { animation-delay: -1s;}.delay-three { animation-delay: -1.5s;}
.map-label { position: absolute; padding: 5px 7px; background: #242424; border: 1px solid rgba(255,255,255,.15); color: #e6e9ec; font: 9px/1 "Courier New", monospace; letter-spacing: .12em; }
.label-one { left: 5%; bottom: 8%; }.label-two { left: 28%; top: 43%; }.label-three { right: 29%; bottom: 22%; }.label-four { right: 5%; top: 15%; }
.route-footer { justify-content: stretch; gap: 0; border-top: 1px solid rgba(255,255,255,.1); }
.route-footer span { flex: 1; padding-inline: 12px; text-align: center; }
.route-footer span + span { border-left: 1px solid rgba(255,255,255,.11); }
.route-footer b { color: var(--signal); margin-right: 6px; }
.sector-strip { position: relative; border-top: 1px solid rgba(255,255,255,.11); background: rgba(0,0,0,.15); }
.sector-inner { min-height: 72px; display: flex; align-items: center; justify-content: center; gap: 20px; color: #e6e9ec; font-size: 13px; }
.sector-inner > span { color: var(--signal); text-transform: uppercase; font-size: 10px; font-weight: 800; letter-spacing: .17em; margin-right: 6px; }
.sector-inner i { width: 4px; height: 4px; border-radius: 50%; background: #a3afb7; }

.fit-section { padding: 126px 0 120px; background: var(--cream); }
.section-intro { max-width: 800px; }
.section-intro h2 { margin: 0; font-size: clamp(38px, 5vw, 61px); line-height: 1.04; letter-spacing: -.045em; font-weight: 700; }
.section-intro > p:last-child { max-width: 690px; margin: 24px 0 0; color: var(--steel); font-size: 18px; line-height: 1.67; }
.problem-grid { display: grid; grid-template-columns: repeat(3,1fr); border-top: 1px solid #e6e9ec; border-bottom: 1px solid #e6e9ec; margin-top: 70px; }
.problem-card { padding: 35px 30px 38px 0; }
.problem-card + .problem-card { border-left: 1px solid #e6e9ec; padding-left: 30px; }
.card-number, .kicker { display: block; margin-bottom: 30px; color: var(--signal); font-size: 10px; font-weight: 850; letter-spacing: .16em; }
.problem-card h3 { margin: 0; max-width: 285px; font-size: 21px; line-height: 1.25; }
.problem-card p { margin: 16px 0 0; color: var(--steel); font-size: 15px; line-height: 1.65; }
.solution-block { display: grid; grid-template-columns: 1fr .86fr; gap: 80px; margin-top: 86px; align-items: center; }
.solution-copy h3, .proof-copy h3 { margin: 0; font-size: clamp(31px, 3.7vw, 49px); line-height: 1.08; letter-spacing: -.04em; }
.solution-copy > p:not(.kicker), .proof-copy > p:not(.kicker) { color: var(--steel); font-size: 17px; line-height: 1.67; }
.check-list { list-style: none; padding: 0; margin: 29px 0 0; border-top: 1px solid #e6e9ec; }
.check-list li { display: flex; gap: 13px; align-items: center; padding: 15px 0; border-bottom: 1px solid #e6e9ec; font-weight: 650; }
.check-list span { color: var(--signal); font-weight: 900; }
.fit-checker { background: var(--white); padding: 36px; box-shadow: var(--shadow); border-top: 4px solid var(--signal); }
.fit-checker .kicker { margin-bottom: 12px; }
.fit-checker h3 { margin: 0 0 25px; font-size: 26px; letter-spacing: -.02em; }
.choice-list { display: grid; gap: 8px; }
.choice { width: 100%; display: flex; align-items: center; gap: 13px; padding: 12px 13px; text-align: left; color: var(--ink); background: #f5f7fb; border: 1px solid #e6e9ec; border-radius: 2px; cursor: pointer; transition: border .18s ease, background .18s ease; }
.choice:hover, .choice:focus-visible, .choice.active { background: #ffeede; border-color: var(--signal); }
.choice span { flex: 0 0 28px; width: 28px; height: 28px; display: grid; place-items: center; border-radius: 50%; background: var(--white); color: var(--signal); font-size: 11px; font-weight: 850; }
.fit-result { margin-top: 20px; padding: 20px; background: var(--ink); color: white; }
.fit-result span { color: var(--signal); font-size: 9px; font-weight: 850; letter-spacing: .16em; }
.fit-result strong { display: block; margin-top: 8px; font-size: 18px; }
.fit-result p { margin: 7px 0 0; color: #e6e9ec; font-size: 13px; line-height: 1.5; }
.not-fit { display: flex; align-items: center; flex-wrap: wrap; gap: 12px; margin-top: 75px; padding-top: 26px; border-top: 1px solid #e6e9ec; }
.not-fit strong { margin-right: 4px; font-size: 15px; }
.not-fit > span:not(.not-fit-tag) { flex: 1 1 420px; color: var(--steel); font-size: 14px; }
.not-fit-tag { padding: 7px 10px; border: 1px solid #e6e9ec; color: #3c4043; font-size: 10px; font-weight: 750; text-transform: uppercase; letter-spacing: .07em; }

.engagement-section { padding: 126px 0 36px; background: var(--ink); color: white; }
.section-intro.light { max-width: 760px; }
.engagement-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 16px; margin-top: 65px; align-items: stretch; }
.engagement-card { display: flex; flex-direction: column; padding: 34px 30px; border: 1px solid rgba(255,255,255,.15); background: #242424; min-height: 470px; position: relative; }
.engagement-card.featured { background: #f5f7fb; color: var(--ink); border-color: var(--signal); transform: translateY(-14px); }
.recommended { position: absolute; top: 0; right: 0; padding: 8px 12px; background: var(--signal); color: var(--ink); font-size: 9px; font-weight: 900; letter-spacing: .14em; }
.engagement-type { display: block; margin-bottom: 28px; color: var(--teal); font-size: 10px; font-weight: 850; text-transform: uppercase; letter-spacing: .14em; }
.featured .engagement-type { color: var(--signal); }
.engagement-card h3 { margin: 0; font-size: 29px; line-height: 1.1; letter-spacing: -.035em; }
.engagement-card p { color: #a3afb7; line-height: 1.6; font-size: 14px; }
.featured p { color: var(--steel); }
.engagement-card ul { margin: 25px 0 30px; padding: 23px 0 0; border-top: 1px solid rgba(255,255,255,.13); list-style: none; }
.featured ul { border-color: #e6e9ec; }
.engagement-card li { position: relative; padding: 7px 0 7px 18px; color: #e6e9ec; font-size: 14px; }
.featured li { color: #3c4043; }
.engagement-card li::before { content: ""; position: absolute; left: 0; top: 13px; width: 6px; height: 6px; border-radius: 50%; background: var(--signal); }
.engagement-card > a { margin-top: auto; color: var(--signal); font-size: 13px; font-weight: 800; text-decoration: none; }
.featured > a { color: var(--signal); }
.engagement-card > a span { float: right; }
.outcomes-row { display: grid; grid-template-columns: repeat(3,1fr); margin-top: 80px; border-top: 1px solid rgba(255,255,255,.15); border-bottom: 1px solid rgba(255,255,255,.15); }
.outcomes-row > div { padding: 33px 30px 35px 0; }
.outcomes-row > div + div { border-left: 1px solid rgba(255,255,255,.15); padding-left: 30px; }
.outcomes-row span { color: var(--signal); font-size: 10px; font-weight: 800; }
.outcomes-row strong { display: block; margin-top: 13px; font-size: 22px; }
.outcomes-row p { margin: 9px 0 0; color: #a3afb7; font-size: 14px; line-height: 1.55; }
.proof-block { display: grid; grid-template-columns: 1.05fr .95fr; gap: 90px; align-items: center; padding: 110px 0; }
.proof-block .kicker { color: var(--signal); }
.proof-copy > p:not(.kicker) { color: #a3afb7; }
.proof-block blockquote { margin: 0; padding: 38px; border-left: 3px solid var(--signal); background: #242424; }
.proof-block blockquote span { color: var(--signal); font-size: 10px; font-weight: 850; letter-spacing: .16em; }
.proof-block blockquote p { margin: 18px 0 0; font-family: Georgia, serif; font-size: clamp(22px, 2.7vw, 34px); line-height: 1.35; letter-spacing: -.015em; }
.contact-card { display: grid; grid-template-columns: 1.05fr .75fr; gap: 80px; padding: 64px; color: var(--white); background: var(--signal); }
.contact-card .kicker { color: var(--white); margin-bottom: 18px; }
.contact-card h2 { margin: 0; max-width: 650px; font-size: clamp(37px, 4.9vw, 62px); line-height: 1.01; letter-spacing: -.05em; }
.contact-card > div > p:last-child { max-width: 630px; line-height: 1.65; color: #ffeede; }
.contact-form { display: grid; grid-template-columns: 1fr 1fr; gap: 8px 12px; align-content: start; }
.contact-form label { margin-top: 8px; color: var(--white); font-size: 10px; font-weight: 850; letter-spacing: .09em; text-transform: uppercase; }
.contact-form input, .contact-form textarea { grid-column: 1 / -1; width: 100%; border: 0; border-bottom: 1px solid rgba(255,255,255,.65); border-radius: 0; padding: 10px 2px; background: transparent; color: var(--white); outline: 0; }
.contact-form input::placeholder, .contact-form textarea::placeholder { color: rgba(255,255,255,.7); }
.contact-form input:focus, .contact-form textarea:focus { border-color: var(--white); box-shadow: 0 2px 0 var(--white); }
.contact-form textarea { resize: vertical; }
.contact-form .button { grid-column: 1 / -1; margin-top: 16px; background: var(--ink); border-color: var(--ink); color: white !important; }
.contact-form .button:hover { background: var(--ink-2); }
.form-note { grid-column: 1 / -1; margin: 4px 0 0; color: #ffeede; font-size: 10px; line-height: 1.45; }
.hubspot-form-wrap {
  min-height: 390px;
  padding: 30px;
  border-radius: 3px;
  background: var(--white);
  color: var(--ink);
  box-shadow: 0 18px 45px rgba(22,28,32,.16);
}
.hs-form-frame { width: 100%; min-height: 330px; }
footer { padding: 55px 0; background: var(--ink); color: white; }
.footer-inner { display: flex; align-items: center; justify-content: space-between; gap: 25px; padding-top: 20px; border-top: 1px solid rgba(255,255,255,.14); color: #a3afb7; font-size: 12px; }
.footer-brand { color: white; }

.reveal { opacity: 0; transform: translateY(20px); transition: opacity .7s ease, transform .7s ease; }
.reveal.visible { opacity: 1; transform: translateY(0); }
@keyframes route { to { stroke-dashoffset: -170; } }
@keyframes pulse { 0%,100% { stroke-width: 6; } 50% { stroke-width: 18; } }

@media (max-width: 980px) {
  .hero-grid { grid-template-columns: 1fr; min-height: auto; gap: 56px; padding-top: 100px; }
  .hero-copy { max-width: 760px; }
  .route-panel { max-width: 680px; width: 100%; margin-inline: auto; transform: none; }
  .sector-inner { flex-wrap: wrap; padding-block: 20px; }
  .solution-block, .proof-block, .contact-card { grid-template-columns: 1fr; }
  .solution-block, .proof-block { gap: 52px; }
  .contact-card { gap: 42px; }
  .engagement-grid { grid-template-columns: 1fr; max-width: 720px; margin-inline: auto; margin-top: 60px; }
  .engagement-card { min-height: 0; }
  .engagement-card.featured { transform: none; }
}

@media (max-width: 760px) {
  .shell { width: min(100% - 28px, 1180px); }
  .site-header { background: rgba(22,28,32,.97); }
  .nav { min-height: 68px; }
  .nav-toggle { display: block; z-index: 2; cursor: pointer; }
  .nav-links { position: fixed; inset: 68px 0 auto; display: grid; gap: 0; padding: 18px 20px 26px; background: #161c20; transform: translateY(-130%); transition: transform .25s ease; box-shadow: 0 20px 35px rgba(0,0,0,.25); }
  .nav-links.open { transform: translateY(0); }
  .nav-links > a { padding: 14px 5px; }
  .nav-links .button { margin-top: 10px; }
  .hero { padding-top: 68px; }
  .hero-grid { padding-top: 70px; padding-bottom: 48px; }
  .hero h1 { font-size: clamp(42px, 12.5vw, 56px); }
  .hero-lede { font-size: 17px; }
  .hero-actions { align-items: stretch; flex-direction: column; gap: 12px; }
  .text-link { align-self: flex-start; }
  .credibility-line { margin-top: 38px; display: grid; grid-template-columns: auto 1fr; }
  .credibility-line i { display: none; }
  .route-footer { flex-direction: column; align-items: stretch; gap: 7px; }
  .route-footer span + span { border-left: 0; }
  .route-map { padding-inline: 0; }
  .sector-inner { justify-content: flex-start; gap: 12px 15px; }
  .sector-inner > span { flex-basis: 100%; }
  .fit-section, .engagement-section { padding-top: 90px; }
  .section-intro h2 { font-size: 41px; }
  .problem-grid, .outcomes-row { grid-template-columns: 1fr; }
  .problem-card, .problem-card + .problem-card, .outcomes-row > div, .outcomes-row > div + div { padding: 27px 0; border-left: 0; }
  .problem-card + .problem-card, .outcomes-row > div + div { border-top: 1px solid #e6e9ec; }
  .outcomes-row > div + div { border-color: rgba(255,255,255,.15); }
  .solution-block { margin-top: 65px; gap: 42px; }
  .fit-checker { padding: 26px 20px; }
  .not-fit { align-items: flex-start; }
  .engagement-grid { margin-top: 45px; }
  .proof-block { padding: 80px 0; }
  .contact-card { margin-inline: -14px; padding: 38px 22px; }
  .contact-card h2 { font-size: 42px; }
  .hubspot-form-wrap { min-height: 420px; padding: 22px 16px; }
  .footer-inner { flex-direction: column; align-items: flex-start; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .reveal { opacity: 1; transform: none; }
}
